Christian Gustafsson Portfolio and news


NS Storyboard

Hello reader!

With me today I have this storyboard for an introductory short film on the topic of Northern Standard mindset. See for yourself.

There you are.

/// C


Character design sketch

I give you the Dulcinard: an overly muscular being, conveyed around 2004-5 and a pretty good glimpse of what I can do when it comes to anatomy, and to the use of mixed media.

All the best /// C


First watch design -08

The Congo was my first. It will probably be my last and my everything, at least if Barry has his will. Well, back in late 2008, early 2009, i created this very watch (on paper, on paper, on paper, I am still amazed that people sometimes ask me if I have made the real thing - do you know how much time and effort and foremost, money that goes into creating a watch???).

It was meant for my portfolio for applying Konstfack "Form Giving Intelligence" - which is their industrial design branch. The Congo is made from only local Congo-basin materials. It is a back-and-forth-reasoning with what is goodness, and what is pure exploitation, and what is just tasteless?

The Congo is made from steel (recycled probably) and it is dirty. It has cuts at 60-15-30-45 minutes made by machete. The strap is from natural caouthouc, the dial is hardwood. Other details include a ruby. The rotor for the automatic movement is made from human bone.

It has been a while since this was conceived, and a lot has happened with my thoughts regarding what stories a watch can carry. But this one piece of timekeeping equipment keeps occupying my thoughts.

/ C

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Up next is a study of how to turn animals into heraldic ones. Tricky. And after that there is the naming issue being looked into. Lots of work now. Just to evade the calling Försakringskassan...

/// C

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The rest

Here is another load of pictures from the project I am currently working on. The abbreviation NS is for Northern Standard - working title for the project. I picture a line-up of three series of watches, the Z, the D, and the C.

The Z's are tool watches in all the aspects of the word. The D's are Dress watches. And the C are dressy sports watches. As simple as that.

Pictured here is an early Blancpain ripoff, now mostly used as a study to see how different lugs meet different expressions and take part in creating them. If this one sees the light of day, it will be heavily altered and it wil be in the far future. It fits no category either. My watches have to look like they couldn't have been shaped in any other way. This one doesn't fit the bill.

Also an early thought. This was before I settled on a sub-USD1000 retail price limit. The big crown, Mudman-style and the knurled bezel grip, these I like, but they are transferred into other models instead.

A very different animal, thought to shape the "D" line. Needs a lot of work, since it is so simple. Would love to refine this little beauty though.

When the Tudor Heritage Chrono was released, I realized that a motor chrono doesn't have to be a juvenile creation. Of course there was the Daytona to prove me wrong, but most of the time I don't listen to Rolex. This motorsports chrono is very down-to-earth and simple, but the lugs will be something a little different. Also, the relationship between indices and hands are important. I aim on giving them a very refined edge.

The combat/trek watch, which I ache to continue with as soon as possible. This is a very muscular watch, and the drawings here don't reflect the thickness I aim to give this one. Great thickness is needed to reflect its durability. As in the AD watch, the importance of hard cuts and sharp lines cannot be overestimated. At night, I secretly plan how this one will look. It is derived from another watch...

...namely the skippers chrono. Here you can't really distinguish between the two, that's right, but they are of different species nowadays. The AD is also from the same curvature. I save this one for the future, though, but keep stealing ideas from it.

Pictured here is a reworking of the Seiko Prospex "Tuna Can Diver". It is currently second in line after the AD, but now with a vertical and wholly cylindrical case cut. I want to rework the Tuna Can for it being the perfect divers watch, but I want to make this my own design, skipping the "shroud" construction and keeping it simple regarding water rating specs. I still want it to land somewhere around USD700 in retail. I will add an illustration with different slopes of case to show you the relationship between these models (except the dressy one) should the drawings not suffice.

Not shown here is the various incarnations of cross-breeds I have produced lately, and the Albatros aviators watch. I am ready to skip that kind of category. It will however leak into the others. I have a vague idea of how to cut costs when constructing cases, which if it works will allow me to use parts of the same case for very different watches. The pressing matter to solve is the magic size if every watch is going to be compatible with its siblings (and Seiko SKX...).

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The Muskox

Working on a project with watches. My own brand, unfunded. The brand concept is in a very intense phase of being developed and rewritten and questioned. Info will appear. If you are interested in coughing up USD 25000 or more feel free to contact me.

This is the first of ten, this is a seventies-smelling diver, with some updates and most importantly adapted to the SII NH25 movement. It started out as a chronograph but is now a 200 mwr diver's watch. 44 mm without crown.

Early train of thought, the high profile and curvature works well here. Let's take this further.

A little more sleekness added, and the indices are put on the chapter ring. Too plain.

Desired information structure: External: Bezel, dial, crown. Internal: Hands first, then sub-dial hands, and date.

Different case sketches and dial layouts.

Very early and later forgotten case cut. Bezel cuts are kept for later designs.

This is the desired bezel design. Straight, high, haptile and tactile.

Exploratory working sketch. Trying bezel cuts. This is a desired expression for the case.

This is even better, considering... the most recent sketch turned out. There are of course things about this to like, but it's no arctic mountain range any more. Give me edges and hard cuts. And a very structural dial. Back to the drawing board. Wait! Oh, the bezel. It's perfect. I want to touch it. And I want this watch to be a watch to have on in a blizzard. Sans vetéments.

To be continued /// C

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